Privacy Policy
Last updated: April 28, 2025 · Memorylane Digital LLP
This Privacy Policy explains how Memorylane Digital LLP ("we", "us", "our") collects, uses, and protects your personal information when you make a purchase through The LIT App store at the-lit-app-store.netlify.app. By completing a purchase, you agree to the practices described here.
1. Who We Are
Memorylane Digital LLP is the legal entity operating The LIT App, a cloud-based photography storage and delivery platform for professional photographers in India. Our registered business is in India and all payments are processed in Indian Rupees (INR).
For any privacy-related queries, contact us at info@thelit.app.
2. Information We Collect
When you purchase a plan or make a payment through this store, we collect the following information:
- Full Name or Business Name — for your account and invoice
- Email Address — for order confirmation and communication
- Mobile Number — your plan is activated on this number
- City — for billing and service records
- GST Number (optional) — for GST-compliant invoicing if you are a registered business
- Payment details — processed entirely by Razorpay; we do not store card numbers or banking credentials
We do not collect any other personal data through this checkout page.
3. How We Use Your Information
Your information is used solely to:
- Process your payment through Razorpay
- Activate your chosen plan on your mobile number
- Generate and maintain your invoice record
- Respond to support queries you raise with us
- Comply with applicable Indian tax and accounting laws
We do not use your information for marketing, advertising, or any automated decision-making.
4. Third-Party Services
We use trusted third-party services to operate this store:
- Razorpay — Payment processing. Your payment data is governed by Razorpay's Privacy Policy. We receive only a payment confirmation and transaction ID from Razorpay.
- Netlify — Website hosting. Standard server access logs (IP address, browser type) may be retained by Netlify per their own privacy policy.
- Zoho Invoice — Internal invoice management. Your billing details (name, email, phone, city, GST) are stored in our Zoho Books account for accounting and compliance purposes.
- Google Analytics 4 — Website analytics. Collects pages viewed, approximate location derived from IP, device and browser type, and which link brought you here, so we can understand how this store is used. Governed by Google's Privacy Policy.
- Meta Pixel — Advertising measurement. Records page views and purchase events so we can measure the performance of our Facebook and Instagram advertising. Governed by Meta's Privacy Policy.
We do not sell your data to any third party.
5. Data Retention
We retain your purchase information for a minimum of 7 years as required under Indian accounting and GST regulations. Payment transaction records are retained as required by Razorpay and applicable law.
6. Your Rights
You have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data, subject to our legal retention obligations
To exercise any of these rights, email us at info@thelit.app with your full name and mobile number used at purchase.
7. Security
All transactions on this store are processed over HTTPS (256-bit SSL encryption). We do not store your payment card details. Razorpay is PCI-DSS compliant and handles all sensitive payment information.
8. Cookies & Tracking
This store uses cookies and similar technologies for two purposes:
- Necessary — session storage used to remember which plan you selected and which link brought you here. Razorpay's checkout window operates in its own secure context and sets its own cookies during payment.
- Analytics & advertising — Google Analytics 4 and the Meta Pixel set cookies to measure how the store is used and to attribute purchases to our advertising. These may be used by Google and Meta to show you relevant ads.
You can block these through your browser settings or its "Do Not Track"/anti-tracking features; the store and checkout will continue to work normally.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our services after changes constitutes acceptance of the revised policy.
10. Contact
Memorylane Digital LLP
The LIT App
Email: info@thelit.app