Privacy Policy

Last updated: April 28, 2025 · Memorylane Digital LLP

This Privacy Policy explains how Memorylane Digital LLP ("we", "us", "our") collects, uses, and protects your personal information when you make a purchase through The LIT App store at the-lit-app-store.netlify.app. By completing a purchase, you agree to the practices described here.

1. Who We Are

Memorylane Digital LLP is the legal entity operating The LIT App, a cloud-based photography storage and delivery platform for professional photographers in India. Our registered business is in India and all payments are processed in Indian Rupees (INR).

For any privacy-related queries, contact us at info@thelit.app.

2. Information We Collect

When you purchase a plan or make a payment through this store, we collect the following information:

Full Name or Business Name — for your account and invoice
Email Address — for order confirmation and communication
Mobile Number — your plan is activated on this number
City — for billing and service records
GST Number (optional) — for GST-compliant invoicing if you are a registered business
Payment details — processed entirely by Razorpay; we do not store card numbers or banking credentials

We do not collect any other personal data through this checkout page.

3. How We Use Your Information

Your information is used solely to:

Process your payment through Razorpay
Activate your chosen plan on your mobile number
Generate and maintain your invoice record
Respond to support queries you raise with us
Comply with applicable Indian tax and accounting laws

We do not use your information for marketing, advertising, or any automated decision-making.

4. Third-Party Services

We use trusted third-party services to operate this store:

Razorpay — Payment processing. Your payment data is governed by Razorpay's Privacy Policy. We receive only a payment confirmation and transaction ID from Razorpay.
Netlify — Website hosting. Standard server access logs (IP address, browser type) may be retained by Netlify per their own privacy policy.
Zoho Invoice — Internal invoice management. Your billing details (name, email, phone, city, GST) are stored in our Zoho Books account for accounting and compliance purposes.

We do not sell your data to any third party.

5. Data Retention

We retain your purchase information for a minimum of 7 years as required under Indian accounting and GST regulations. Payment transaction records are retained as required by Razorpay and applicable law.

6. Your Rights

You have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data, subject to our legal retention obligations

To exercise any of these rights, email us at info@thelit.app with your full name and mobile number used at purchase.

7. Security

All transactions on this store are processed over HTTPS (256-bit SSL encryption). We do not store your payment card details. Razorpay is PCI-DSS compliant and handles all sensitive payment information.

8. Cookies

This checkout page does not use tracking cookies or advertising cookies. Standard session behaviour may be handled by your browser, and Razorpay's checkout window operates in its own secure context.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our services after changes constitutes acceptance of the revised policy.

10. Contact

Memorylane Digital LLP
The LIT App
Email: info@thelit.app